Do you have writer’s block? Are you running out of ideas or feeling at a loss for words? It’s easy to get drained creatively when you’re blogging on a weekly or even daily basis. If you need a little inspiration to keep your content fresh and your online marketing strategy in place, read on for these four tips.
1. Listen to your customers. An easy way to get ideas is to listen to the questions your customers are asking regularly and evaluate client feedback. Find the most common questions and turn them into a blog post. This will help position you as a reliable source of valuable information and help you bond with your audience. To capture your readers’ attention, use the question as the title for the post.
2. Size up the competition. In order to stay relevant and keep your finger on your industry’s pulse, it’s important to keep tabs on what your competitors are doing. While you definitely don’t want to copy their topics, what they’re blogging about will help you brainstorm and generate some fresh ideas.
3. Stay on top of industry trends and news. It’s essential to stay abreast of what is going on in the industry as a whole, current news and what events are taking place. Read the industry trades, leading blogs and news sites on a regular basis. Attend relevant events—for example, if your company produces smartphone cases and covers, you’ll want to read all about Apple’s media events or even cover them for your blog. To set yourself apart from other bloggers, look for key details that others may not include in their coverage so that your audience will learn something new and won’t be bored.
4. Broaden your horizons. In general, it’s important to spend time observing what’s going on in the world—you never know where your next hit of inspiration will come from. See relevant movies, read books about your industry and attend events you wouldn’t normally go to. Research what companies similar to yours but based in other countries are doing.
Always look for new ways to keep your inspiration flowing. This will help you continue to produce rich content that helps you bond with your audience and keeps them coming back for more.
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