When you work so hard to get subscribers to sign up for your email blasts and newsletters, it’s disappointing when they ignore or don’t open your emails, or worse yet, unsubscribe from your mailing list. By following some simple but well thought out strategies, you can keep your new subscribers happy, re-engage inactive customers and improve the results of your online marketing efforts.
1. Be specific with how you lure subscribers. How often are you sending out your campaigns? Do you send out a monthly newsletter or weekly email blasts? For starters, make sure that your signup information is specific, so that your subscribers know what to expect. They don’t want to sign up for a monthly newsletter and then get bombarded with emails every week or few days. Be clear so that your subscribers know what they’re signing up for.
2. Don’t bombard subscribers. There’s a fine line between sending them a few promos a month with some thoughtful information and blasting them every few days. Consider creating a content-rich newsletter that goes out every month or biweekly, in addition to some well-timed blasts. Use the click and open rate reports that your provider offers to gauge which type of campaigns engage your subscribers the most and emulate those for future emails.
3. Make your website and campaigns mobile-responsive. The widespread expansion of the mobile market has made it imperative to make your site and campaigns mobile-responsive. Being mobile-responsive is not only necessary to accommodate your visitors and buyers, but to stay in Google’s good graces as well. Lack of mobile-responsiveness definitely takes you out of the mix for mobile searches and affects your overall rankings as well. The mobile market is only going to continue to grow, so now is the time to bite the bullet and update your site if you haven’t already.
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