Video optimization and YouTube are an important part of online marketing, yet many companies overlook this avenue for boosting their search engine rankings and gaining exposure for their products and services. Every day, billions of videos are watched on YouTube alone—it’s considered by many as the second largest search engine in the world. Building a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform.
It makes sense to leverage these audiences and use video to boost your online marketing efforts. Here are three tips for optimizing your videos and making them easier to find and share.
1. Provide relevant, interesting content. You want to make sure that your video is compelling, related to your products or services, and interesting to watch. Make sure you’re not shoving your brand in viewers’ faces; they are there to learn about whatever they searched for. If content feels too promotional, they will quickly move on to the next item that their search query brought up. Don’t make your videos too lengthy either; studies show that viewers’ attention spans rarely last more than three minutes.
2. Make your video optimization search-friendly. Just like Google, YouTube uses algorithms to determine which videos appear in the search results and where. YouTube will evaluate the bounce rate of your videos—as in how long viewers watch your content before clicking out. Other important factors include the number of subscribers your channel has and the number of likes, dislikes and comments each video garners. They will also look at keyword relevance and the length of your videos.
3. Provide a clear call to action. Since you have viewers’ attention, you want to capitalize on it. Here is your chance to create a call to action that is compelling and attractive so that viewers have the opportunity to take advantage of what you have to offer.
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