When it comes to SEO, this is a question we hear all the time… we found ourselves asking this question more than once this month. Keywords are pretty much single words or phrases that search engines use to pinpoint the specific content relevant to your search query. So if you’re looking for El Segundo online marketing in Google’s search engine, Google will find the most relevant websites for the search. While keywords are very important for your website, when you overuse them, Google will penalize your site. Here are a few common practices that you definitely want to stay away from.
Keyword Stuffing is repeating a keyword over and over throughout your content in order to raise your keyword density so that your website seems more important to the subject of the Google search result. While this may sound like a good idea, it’s definitely not. Nowadays, Google doesn’t reward you if your keyword is in every sentence—or every paragraph, for that matter. In fact, Google sees this as over-the-top optimization, which can get you penalized. The last thing Google wants is to have someone type in “web services near me” and get your car repair website in front of the type of site the user is actually looking for, thus causing a bad user experience.
Another practice similar to this is placing keywords for search engines eyes only. We know what you’re thinking, “What if I just make the keywords repeat, and the readers can’t see it, but search engines will?” This was a practice done a few years back. SEO’s would just change the color of keywords to match the color of the background. Some SEO’s even went as far as repeating the keywords into the footer of the page in very small font sizes. Obviously, don’t do this. You can’t trick search engines anymore, all you’re going to do is penalize yourself into a bad position in Google rankings.
In conclusion, there’s no point in trying to trick search engines. They are much smarter and more sophisticated than ever before. One piece of advice that we can give you is to use synonyms. Google is good at picking up synonyms for the user. For example, instead of just using the keyword “small,” you could use “small,” “tiny,” “little,” and “short” throughout your content.
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