SEO is a constantly evolving industry—and just when you think you’re savvy about all the terminology, more terms get added into the mix. If you’re having difficulty understanding your SEO reports or want to be able to have an intelligent conversation about the effectiveness of your online marketing campaign, here are a few terms that are essential to know. Some of these are staples that you may have hear about for years, while others are newer to the mix. We will blog about terms on a regular basis, so you can stay in the loop when it comes to your SEO services.
1. Above-the-Fold. This term describes all the contents of a webpage that you can see before scrolling down. It can also refer to search engine results—all the results that appear on the first page, without you having to scroll to view them.
2. Algorithms. An algorithm is what the search engines use to determine how websites and pages should be organized and ranked on the web. It is essentially a set of rules used to rank websites.
3. Analytics. This refers to the analysis of all of the data regarding your website, specifically the behaviors of its visitors. Evaluating your site’s analytics lets you know where your traffic is coming from, how many pages each visitor looks at, how long they stay on each page, bounce rates, etc. Google Analytics is what we use to garner this information for our clients.
4. Anchor Text. This is the clickable, visible text that is connected to a hyperlink that opens to a target web page.
5. External link. Also known as an “outbound link,” this is a hyperlink on your website that points to a page on a different website.
6. Google Panda and Penguin. These terms refer to the major algorithm updates that Google makes from time to time to ensure the best, most relevant search results possible. These updates definitely affect where websites rank, which may prompt modifications to your SEO strategy. Panda is when Google makes a change that affects content, while Penguin refers to changes made to fight spam.
7. Internal Link. This is a hyperlink on your website that points to another page also located on your site.
8. Keyword Density. This refers to the number of times your target keyword or keyphrase appears on a web page. It is typically measured by percentage and is used by search engines to determining how relevant your web page is to your keyword or keyphrase.
9. Link Juice. This has to do with the power that a link may have on your site. For example, having a link to your site from The Wall Street Journal or Forbes is going to yield a positive effect on your results because these are such credible, popular sites. You can think of link juice as a recommendation for your site.
10. Traffic. This refers to the amount of visits your website receives and the number of pages that are visited.
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