Strategies for online marketing and SEO are constantly changing. It can be overwhelming for even the savviest marketers to keep up with. The most basic tasks seem to change in terms of priority and the way to do them correctly, making it more important than ever to stay on top of all the changes in this ever changing industry.
Since it’s become more important than ever to organize the many tasks involved by priority, we’re sharing our list of some of the things that you should focus from the get go to keep your strategies for online marketing effective and successful.
1. Remove duplicate content.
This is one of Google’s favorite things to penalize you for—it’s seen as spammy and confusing, so make sure your site is free from any duplicate content.
2. Make sure your site is mobile-responsive.
If you haven’t done this by now, you’re way behind the game. Research shows that more than half of all web searches take place using mobile devices—if your site isn’t responsive and doesn’t look pretty on a small screen, visitors are not going to give it a second glance.
3. Have clear, straightforward navigation.
The architecture of your site needs to be clear, cohesive and user-friendly. Visitors have no patience with a confusing site—and this leads to a rising bounce rate.
4. Get indexed.
Make sure that your site is being indexed by Google! To check this, set up a Google Webmaster Tools account and click the ‘Google Index’ tab. This will show you the total number of pages indexed by Google. Having this and a Google Analytics account should be a non-brainer in this day and age, but we’re just making sure.
5. Create local search accounts.
This is another fundamental step of an effective SEO campaign, which should be done at the get go. This is especially important for local businesses striving to attract customers from the neighborhood.
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